Curling Case Study: Edmonton’s Shamrock Curling Club



It wasn’t long ago that Shamrock Curling Club in Edmonton looked like it might close. Now, the club is thriving and has attracted a younger generation to curling. One of the people behind this revival is general manager Chris McTavish. In this episode, Chris tells us the story of how the Shamrock took a different approach to its leagues in order to earn a reputation as the “fun” club. We also learn about the new challenges the club is facing and how they are dealing with curling during the pandemic.

Shamrock Curling Club
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