Monthly Archives: November 2019

A Thankful Curler

November 27, 2019Uncategorizedrocksacrossthepond

By Mark Steinwachs of Rocket City Curling Club

The world is a heavy place right now. There seems to be little chance to escape some form of negativity on a daily basis. Even the strongest of will can get worn down and places we turn to find a bit of peace can become stressful.

For those of us in the United States, Thursday is Thanksgiving. A time where we do our best to stop for a moment, be it with family or friends (or both), to put all the crap aside and focus on what is good in our lives. I think it’s time to take a moment and look at all the things that make our sport, frankly, so damn awesome.

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Ep40: Shoes and Stones w/ Craig Nicko and Scott Graham

November 26, 2019Uncategorizedrocksacrossthepond

It’s a double episode! Scott Graham from Game of Stones joins Jonathan to recap the European Championships, debate the broom fiasco and determine the losers of the Bad Beer Bet. But first we talk to Craig Nicko from Craig’s Curling Shoes about crafting crazy custom curling kicks.

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5 easy email marketing tips to help grow your curling club

November 15, 2019Curling Marketingclub curling, curling marketing, grassroots curlingrocksacrossthepond

If your curling club doesn’t have an email newsletter, it should.

This doesn’t mean that you occasionally email the members of your club to let them know that registration is open or that snow has canceled that night’s games. A good email newsletter does inform, but it also strengthens the connection between members and the club and turns your potential members into new curlers.

Social media is a great tool that allows for authentic communication between your club and the community, but email marketing is where you can turn casual followers into members. According to OptinMonster, 60% of consumers have made purchases as the result of a marketing email, compared to 12.5% on social media. In addition to this, curling clubs are already at an advantage because “hobbies” and “sports” have some of the highest open rates and click through rates across all industries.

It’s easy to start including email as part of your curling club’s marketing plan and use it to help grow your membership numbers.

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Ep39: 2019 Euro Men’s Preview with Game of Stones

November 12, 2019Uncategorizedenglish curling, european championships, joel retornaz, niklas edinrocksacrossthepond

It’s a crossover episode! Scott from Game of Stones joins Ryan to preview the men’s side of the draw. We break down what’s at stake in this event and go over each team in the A flight as well as a B flight that is full of very solid teams. Check out the Game of Stones podcast to hear Jonathan preview the women’s side of the draw with Sean.

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Ep38: Mixing It Up

November 4, 2019Uncategorizedcurling, english curling, mixed worlds, world curling federation, world curling tourrocksacrossthepond

Jonathan regales us with tales from the 2019 World Mixed Curling Championships, including the thrilling finishes to the Gold and Bronze Medal games, how the Nigeria and Kosovo teams came to be and whether or not he’s now motivated to return. We also discuss the difference in the World Curling Tour between now and 20 years ago and we give Jonathan the opportunity to respond to all the mean things we said about him while he was away.

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