If your curling club doesn’t have an email newsletter, it should.
This doesn’t mean that you occasionally email the members of your club to let them know that registration is open or that snow has canceled that night’s games. A good email newsletter does inform, but it also strengthens the connection between members and the club and turns your potential members into new curlers.
Social media is a great tool that allows for authentic communication between your club and the community, but email marketing is where you can turn casual followers into members. According to OptinMonster, 60% of consumers have made purchases as the result of a marketing email, compared to 12.5% on social media. In addition to this, curling clubs are already at an advantage because “hobbies” and “sports” have some of the highest open rates and click through rates across all industries.
It’s easy to start including email as part of your curling club’s marketing plan and use it to help grow your membership numbers.