What does it mean to be a member of USA Curling? What benefits does an individual or club get from membership? That’s now in the process of changing. USA Curling is rolling out a new membership structure where individuals, not just clubs, can join the national organization. In this show, we talk about what that means and the impact it will have on curlers and clubs with Mid-South Curling Club’s Evan Lu and USA Curling CEO Jeff Plush. Evan will also tell us the history of his club and how a small arena club in the south recruits and retains members.
Category Archives: Curling Marketing
If your curling club doesn’t have an email newsletter, it should.
This doesn’t mean that you occasionally email the members of your club to let them know that registration is open or that snow has canceled that night’s games. A good email newsletter does inform, but it also strengthens the connection between members and the club and turns your potential members into new curlers.
Social media is a great tool that allows for authentic communication between your club and the community, but email marketing is where you can turn casual followers into members. According to OptinMonster, 60% of consumers have made purchases as the result of a marketing email, compared to 12.5% on social media. In addition to this, curling clubs are already at an advantage because “hobbies” and “sports” have some of the highest open rates and click through rates across all industries.
It’s easy to start including email as part of your curling club’s marketing plan and use it to help grow your membership numbers.