Curling is in the process of maturing as a sport, going from amateur to professional. As we’ve talked about on Rocks Across the Pond, the sport has experienced growing pains since officially becoming part of the Olympic program in 1998.
When we’ve talked about this professionalization process, we’ve mostly talked about it from the high performance level. However, these growing pains are beginning to be felt at the grassroots level as well.
As curling matures and professionalizes, those of us at the grassroots level need to do the same in our approach to growing the sport by recruiting and retaining new curlers.
Continue reading How healthy is the sales funnel for your curling club?