Monthly Archives: February 2021

How Curling Orgs Can Help Foster Diversity

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The Global Initiative for Diversity, Equity and Inclusion in Curling has lofty goals. They want to inspire all of curling’s stakeholders (from the very top to the grassroots) to make the sport reflect the communities in which it’s played. We are joined by India’s P.N. Raju, the USA’s Monica Walker and Sweden’s Sara Carlson to discuss the campaigns, resources, policies and practices the initiative is pursing to reach these goals. From helping organizations assess where they are in their DEI journey to identifying biases, the group wants to offer support to those who want to make a positive impact on curling.

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Run it Back: 2001 Scott Tournament of Hearts Final with Sean Graham

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“Run it Back” is our continuing series looking at important games from curling’s Olympic age. In this episode, we discuss the 2001 Scott Tournament of Hearts final between Colleen Jones and Kelley Law. Joining us is Sean Graham from the Game of Stones Podcast to discuss this game’s place in curling history. Among the topics: defensive curling, frost, hair brooms, Vince Carter, Frank Beamer and Sandstorm.

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Actual Curling! Scotties, Swiss & Japanese Previews, but Women’s Worlds is Canceled

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For the first time in almost a year we get to talk about major curling events. First, we preview the 2021 Scotties Tournament of Hearts with Jonathan’s 10 things to watch. Then, we preview the Swiss Championships and Japanese Championships and tell you why they’re intriguing this year. Finally, we interject with an update on the cancelation for the Women’s World Curling Championships.

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How your curling club can get more organic traffic

Curling Marketing

Previously, we discussed how to apply the traditional sales funnel to the recruitment of new curlers. In that article, we briefly touched on how we can diversify our curling sales pipeline rather than relying solely on referrals. 

While referrals will always be your best source for new curlers, getting more organic traffic can supplement our curling pipeline and doesn’t require an advertising budget. 

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Discussing Mixed Doubles & the Power Play with Rock Logic

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We are honored to join Kevin Palmer of Curl with Math & Curling Legends fame for an episode of his new podcast, Rock Logic. In this episode, we discuss the strategy behind the power play in mixed doubles curling.

Kevin previously joined our podcast to discuss the 1997 Brier final.

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