A Thankful Curler



By Mark Steinwachs of Rocket City Curling Club

The world is a heavy place right now. There seems to be little chance to escape some form of negativity on a daily basis. Even the strongest of will can get worn down and places we turn to find a bit of peace can become stressful. 

For those of us in the United States, Thursday is Thanksgiving. A time where we do our best to stop for a moment, be it with family or friends (or both), to put all the crap aside and focus on what is good in our lives. I think it’s time to take a moment and look at all the things that make our sport, frankly, so damn awesome.

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5 easy email marketing tips to help grow your curling club



If your curling club doesn’t have an email newsletter, it should.

This doesn’t mean that you occasionally email the members of your club to let them know that registration is open or that snow has canceled that night’s games. A good email newsletter does inform, but it also strengthens the connection between members and the club and turns your potential members into new curlers.

Social media is a great tool that allows for authentic communication between your club and the community, but email marketing is where you can turn casual followers into members. According to OptinMonster, 60% of consumers have made purchases as the result of a marketing email, compared to 12.5% on social media. In addition to this, curling clubs are already at an advantage because “hobbies” and “sports” have some of the highest open rates and click through rates across all industries.

It’s easy to start including email as part of your curling club’s marketing plan and use it to help grow your membership numbers.

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Ep39: 2019 Euro Men’s Preview with Game of Stones



It’s a crossover episode! Scott from Game of Stones joins Ryan to preview the men’s side of the draw. We break down what’s at stake in this event and go over each team in the A flight as well as a B flight that is full of very solid teams. Check out the Game of Stones podcast to hear Jonathan preview the women’s side of the draw with Sean.


Ep38: Mixing It Up



Jonathan regales us with tales from the 2019 World Mixed Curling Championships, including the thrilling finishes to the Gold and Bronze Medal games, how the Nigeria and Kosovo teams came to be and whether or not he’s now motivated to return. We also discuss the difference in the World Curling Tour between now and 20 years ago and we give Jonathan the opportunity to respond to all the mean things we said about him while he was away.


Ep37: 2019 PACC Preview with Jason Chang



Toronto curler and Hong Kong men’s skip Jason Chang joins the show to help us preview the 2019 Pacific-Asia Curling Championships. We discuss how he came to represent Hong Kong, the growth of curling in the region and sort out the favorites and sleeper picks for this year’s tournament, taking place Nov. 2-9 in Shenzhen, China.


Ep36: Retchless & Jonathan-less



We have two special guest hosts this episode: Ontario-turned-England curler Rob Retchless and English junior curler Felix Price. Rob talks changing affiliations to England, Ontario’s curling scene and prioritizing life and family over curling. You may remember Felix from our etiquette episode. He’s back to help Ryan make fun of Jonathan, preview the World Mixed Curling Championship and talk about licking rocks.


Ep35: Around the World at Curling Night in America



We take you around the curling world in interviews with Trevor Gau of Triangle Curling Club, Joël Retornaz of Team Italy and J.D. Lind of Team Japan. Find out how Triangle went from curling on hockey ice to their own dedicated facility and the get a taste of the state of the sport in Italy and Japan. Thank you to Trevor, Joël, J.D. and the folks behind the scenes at Curling Night in America, including Terry Davis, Rick Patzke and Price Atkinson for helping make this possible.


Ep34: Team USA Interviews from Curling Night in America



A spoiler-free batch of interviews from the taping of Curling Night in America in Raleigh, including USA Curling CEO Rick Patzke, Cory Christensen and Sarah Anderson of Team Sinclair and John Landsteiner of Team Shuster. Topics include gearing up for the 2019-20 season, mixing in mixed doubles to an already crowded season and the role TV plays in growing the game in America.


Curling Strategy: Offense, Defense, and Probing



by Jonathan Havercroft

In the first blog post in this series I introduced definitions of strategy and tactics and said that most teams focus on tactics and neglect strategy entirely. Today I want to expand on some basic strategy concepts by defining what I mean by offense, defense, and probing strategies.

 

In many team sports – think American football, real football (that’s soccer Ryan), baseball, basketball, and hockey – it is obvious which team is on offense and which team is on defense. The team on offense possesses the ball or puck or is at bat and is trying to score. The team on defense is trying to stop the other team from scoring. In case you are confused, the fans usually help out by chanting DE-FENSE!

 

One of the ways curling is different is possession does not dictate who is on offense and who is on defense – strategy does. It is also possible in curling for both teams to be on offense at the same time, and it is possible for both teams to be on defense at the same time. So how do we tell who is attacking in curling and who is defending?

 

A simple rule of thumb is by looking at how you respond to your opponent’s stone. Somebody once told me that there are only three things you can do to your opponent’s stone – you can eliminate it (think take-out), you can use it (think freeze or come around draw) or you can ignore it (think guard). 

 

Each of those options points to a strategic stance. If you ignore your opponent’s stone, then you are trying to generate a scoring opportunity for yourself on a different area of the ice. This is what I mean by offense

 

If you use your opponent’s stone, you are trying to counteract their shot by positioning your stone in a better spot. This is what I mean by probing

 

If you eliminate your opponent’s stone, then you are trying to stop your opponent from scoring. This is what I mean by defense.

 

I spoke last time about team plans, game plans and end plans. When a team identifies its team strategy they should decide if they are an offense-first team, a defense-first team or a probing team. 

 

An offense-first team will play more draws than hits and will be comfortable with lots of stones in play. They also need to be comfortable with giving up big ends because an offense-first strategy leads to more scoring for both sides.

 

A defense-first team will play more hits than draws and will be comfortable with few rocks in play. They also need to be patient and comfortable grinding out close games, because a defense-first approach minimizes the scoring opportunities for both teams.

 

A probing team will try to use their opponents stones to generate scoring opportunities, but they will also bail on an end quickly if the situation begins to look disadvantageous. They play opportunity curling, looking for chances to take advantage of an opponent’s mistake, but also looking to minimize the opportunities they generate for their opponent. Probing teams have to know when to switch from offense to defense, and how to recognize opportunities.

 

My advice to club-level teams – especially teams just starting out developing their team strategy – is to develop either an offensive-first or defensive- first strategy and then try to develop a probing strategy later on. There are a few reasons for this. 

 

Offense-first approaches and defense-first approaches are fairly simple to learn. At their extremes they can mean either “hit all the opponent’s stones” or “keep drawing to the button no matter what.” At the club level, both of those strategies can be devastatingly effective. I would actually encourage your team to try either of those strategies for an entire game or two and see what the results are. 

 

Once your team is comfortable playing offense and defense, then you can begin to add probing to your approach. Basic probing strategy involves attacking your opponent until a predetermined bail point in the end and then either deciding to continue to attack or changing your strategy to defense. 

 

For example, at the start of an end you could agree with your team to probe until the 5th stone of the end (when the free guard zone ends) and then assess the situation. If your team is in a favourable position (e.g. you are sitting shot rock behind a guard) then you will keep attacking, But if you are in an unfavourable position then you will switch to defense.

 

I said last time that most curling teams are all tactics and no strategy – by which I mean they focus narrowly on selecting a specific shot rather than thinking about how their shots fit into an overall plan. The advantage of deciding to be offense-first, defense-first or probing is that the strategy dictates what shots you should select. 

 

The tricky part is sticking to the plan. But I do believe that if you as a team agree to a plan before each game and before each end and stick to that plan, you will do better than if you fall back into the tactics-first approach. 

 

Do I guarantee that you will win every game? No, because at the end of the day shot execution matters the most. But if you develop a plan, then decide your shots according to that plan and then adjust the plan after each game, you will put in place a process that will make shot selection quicker, and eventually match your shot strategy with your team’s skill set.

 

Your homework is to meet with your team and decide whether you want to try an offense-first (mostly draws) or defense-first (mostly hits) approach to strategy and then use that game plan in the next game no matter what. Then discuss with you team after the game what you learned.